Difference between Traditional Marketing and Digital Marketing?
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Traditional Marketing

  • Reach is limited
  • Non-versatile
  • Delayed Communication
  • Lack of real time results
  • Expensive
  • Difficult to reach target audience
  • Poor campaign measurement

Digital Marketing

  • Reach is maximum
  • Versatile
  • Instant real time results
  • Cost-efficient
  • Easy to reach target audience
  • Easy to measure and optimize campaigns

What is Digital Marketing?

Digital Marketing is the act of promoting products or services with the help of digital devices or technology.

In digital marketing,marketers can promote their campaigns on search engines,social media platforms,emails,mobile apps,etc,

There are the different types of digital marketing
  • Email Marketing
  • Affiliate marketing
  • Social Media Marketing
  • SEM
  • SEO
  • Content Marketing
  • Mobile Marketing

SEO is the process of increasing the quality and quantity of relevant organic traffic to your website from search engines

Search engine marketing is the practice of marketing a business using paid advertisements on search engines and other websites.

SEO-Optimize your website to rank higher on search engine results pages in order to drive traffic and generate leads.

Email Marketing is an effective way to capture high-quality leads and convert them to customers by sending personalized emails to the targeted audience.

Email Marketing – Promote your products by sending emails in order to direct the audience towards the website.
Engage customers with follow-up emails and customer care content.

Sending emails to active subscribers,give rewards for customer feedback,offer customer loyality programs,give exclusive discounts to active customers or give referral opportunities to your customers.

Affiliate marketing is an effective way of digital marketing paying commissions to one or more affiliates(third party site or entity) for advertising the merchant’s product with referrals.

Social media marketing involves creating different types of content for various social media platforms in order to promote products and services.

SEM-Promote your product and your content on social media channels in order to drive traffic, and generate leads for your organization.

Encourage customers to buy a product by:

-Creating detailed blog articles about your product

-Opting for a customer testimonials

-Guest blogging

SEM-Increase your sites visibility on search engines and websites through paid advertising in order to drive traffic and gain brand awareness.

Content marketing is an effective marketing technique of creating and distributing valuable online content(like videos,blogs,etc.) to the targeted audience.
Content marketing-Here,you must create a high-quality content that people are searching for(that relate to your offering) in order to enhance brand awareness

It is digital marketing strategy that enables a company to reach the target audience in a relevant manner through any mobile devices(such as tablets,smartphones,etc.) via messages,emails, and app install ads